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• Author: Marta Serrats

Editorial Reviews
Book Description

Imaginative and inspirational, Point of Purchase is an essential resource for creating striking and innovative exhibition and store displays.

This book showcases a variety successful point of purchase displays that look great, use retail space efficiently, and drive sales. It presents a wide range of formats, dimensions, styles, and a whole visual language that is used to entice the customer into the purchase. Colors, textures, lighting, and graphic arts fuse to create expressive, captivating, and functional systems, capable of capturing the attention of potential buyers. With full-color photographs throughout, Point of Purchase is a must for anyone involved in retail, interior, and exhibition, stand, and event design.


About the Author

Marta Serrats in a writer specializing in architecture and design, whose previous books include Big Designs for Small Kitchens, New Shops & Boutiques, and Sign Graphics.
Product Details
Hardcover: 256 pages
Publisher: Collins Design (August 1, 2006)
Language: English
ISBN-10: 0060893516
ISBN-13: 978-0060893514
Product Dimensions: 11.6 x 9.7 x 1 inches
Shipping Weight: 4.2 pounds (View shipping rates and policies)
Average Customer Review: (1 customer review)

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