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By promising same-day delivery and delighting customers, "thinking big" Mack turned an ordinary business into an all-American success story. At the same time, he earned a reputation as a consummate promoter, a civic contributor, and a devoted philanthropist. Mack's many accomplishments enable him to provide a powerful message, including seven principles for business owners, managers, and employees at every level. Always Think Big provides Mack's tips, pointers, and principles that anyone can use to improve his or her approach to customer service, marketing, and managing.

"Always Think Big--How Mattress Mack's Uncompromising Attitude Built the Biggest Single Retail Store in America" provides a fascinating, well-written account of Mattress Mack's rise from penniless salesman to multi-millionaire businessman and philanthropist. Mack's combination of attitude, perseverance, and successful marketing techniques have made him a legend in Houston, but "His "Treat Everyone Like a Movie Star" techniques are valuable in any location or arena: small businesses, large corporations, schools, government, charitable organizations.

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