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Blink: The Power of Thinking Without Thinking

ISBN: 0316010669

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Blink The Power of Thinking Without ThinkingPublisher: Back Bay Books
Language: english
ISBN: 0316010669
Paperback: 320 pages
Data: April 3, 2007
Format: PDF
Description: Blink is about the first two seconds of looking--the decisive glance that knows in an instant. Gladwell, the best-selling author of The Tipping Point, campaigns for snap judgments and mind reading with a gift for translating research into splendid storytelling. Building his case with scenes from a marriage, heart attack triage, speed dating, choking on the golf course, selling cars, and military maneuvers, he persuades readers to think small and focus on the meaning of "thin slices" of behavior. The key is to rely on our "adaptive unconscious"--a 24/7 mental valet--that provides us with instant and sophisticated information to warn of danger, read a stranger, or react to a new idea.
Gladwell includes caveats about leaping to conclusions: marketers can manipulate our first impressions, high arousal moments make us "mind blind," focusing on the wrong cue leaves us vulnerable to "the Warren Harding Effect" (i.e., voting for a handsome but hapless president). In a provocative chapter that exposes the "dark side of blink," he illuminates the failure of rapid cognition in the tragic stakeout and murder of Amadou Diallo in the Bronx. He underlines studies about autism, facial reading and cardio uptick to urge training that enhances high-stakes decision-making. In this brilliant, cage-rattling book, one can only wish for a thicker slice of Gladwell's ideas about what Blink Camp might look like.

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Comments for "Blink: The Power of Thinking Without Thinking":

  1. guest @ 2011-01-16 20:06:55, email hidden

    this is a dead link
  2. armin razmgiri @ 2011-09-24 04:33:19, email hidden

    hi .i think that you are not want that i can downloading your ebook or i am not at form this night.
  3. Shanna @ 2016-05-28 01:52:30, email hidden

    I've just finished reading through this discussion: fascinating stuff! More like this please, although only after you've expounded a little more on formalism and the sovcorp.At the risk of stoking your ego, I feel compelled to add that this is truly one of the most fascinating and well written blogs I have had the pleasure of finding. I can only restrain myself from rencmmeoding it to others at every opportunity by recalling your pleas to the contrary :)

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