Good to Great by Jim Collins

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This article is based on the following book:

Good to Great
“Why Some Companies Make the Leap… and Others Don’t”
Jim Collins, co-author of ‘Built to Last’
Random House Business Books, London
300 pages
Explore what goes into a company’s transformation from mediocre to excellent.
Based on hard evidence and volumes of data, the book author (Jim Collins) and
his team uncover timeless principles on how the good-to-great companies like
Abbott, Circuit City, Fannie Mae, Gillette, Kimberly-Clark, Kroger, Nucor,
Philip Morris, Pitney Bowes, Walgreens, and Wells Fargo produced sustained
great results and achieved enduring greatness, evolving into companies that
were indeed ‘Built to Last’.

The Collins team selected 2 sets of comparison companies:

1. Direct comparisons – Companies in the same industry with the same resources
   and opportunities as the good-to-great group but showed no leap in performance,
   which were: Upjohn, Silo, Great Western, Warner-Lambert, Scott Paper, A&P,
   Bethlehem Steel, RJ Reynolds, Addressograph, Eckerd, and Bank of America.
2. Unsustained comparisons – Companies that made a short-term shift from good
   to great but failed to maintain the trajectory, namely: Burroughs, Chrysler,
   Harris, Hasbro, Rubbermaid, and Teledyne

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