[share_ebook] Handbook of Marketing Decision Models (International Series in Operations Research and Management Science)
作者: Berend Wierenga
日期: 2008-09-12
ISBN: 9780387782126
页数: 620
语言: English
出版社: Springer
标签: 科学工程
Free Download Babylon Translate Software
The poster (email) is not available. 收藏推荐:
图书介绍
- Author: Berend Wierenga
- Publisher: Springer
- Publish Date: 2008-09-12
- ISBN: 9780387782126
- Pages: 620
Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way companies interact with their customers. This has created completely new breeds of marketing models, but major progress has also taken place in existing types of marketing models.
The Handbook Of Marketing Decision Models presents the state of the art in marketing decision models, dealing with new modeling areas such as customer relationship management, customer value and online marketing, but also describes recent developments in other areas. In the category of marketing mix models, the latest models for advertising, sales promotions, sales management, and competition are dealt with. New developments are presented in consumer decision models, models for return on marketing, marketing management support systems, and in special techniques such as time series and neural nets. Not only are the most recent models discussed, but the book also pays attention to the implementation of marketing models in companies and to applications in specific industries.z
Free register and download UseNet downloader, then you can free download from UseNet.Download " Handbook of Marketing Decision Models (International Series in Operations Research and Management Science)" from Usenet!
Copyright Disclaimer:
本站一切内容源于互联网搜索,禁止商用! 如有任何不妥请联系:admin@ebookee.com,我们将在24小时内删除相关内容。
浏览量:503 添加时间:2008-10-23 15:25:43, 更新时间:2011-01-18 12:43:10, shared by romeil
搜索该书!...
Search mirrors of "[share_ebook] Handbook of Marketing Decision Models (International Series in Operations Research and Management Science)"...
下载链接
Free Magazine Subscriptions & Technical Document Downloads
如何下载?
你可能需要 电骡或者BT软件下载BT种子或者电骡链接.
报告死链接
请留言报告死链接,在留言板里可以看到你在该页的留言。
相关链接
- Ebooks list page : 1825
- [share_ebook] Handbook of Marketing Decision Models (International Series in Operations Research and Management Science)
- Handbook of Marketing Decision Models, (International Series in Operational Research and Management Science)
- Level Crossing Methods in Stochastic Models (International Series in Operations Research and Management Science):
- [request_ebook] Constraint-Based Scheduling - Applying Constraint Programming to Scheduling Problems (International Series in Operations Research and Management Science)
- [share_ebook] Uncertainty and Environmental Decision Making: A Handbook of Research and Best Practice (International Series in Operations Research & Management Science)
- [share_ebook] Handbook on Data Envelopment Analysis (International Series in Operations Research & Management Science) free ebook download
- [share_ebook] Planning Production and Inventories in the Extended Enterprise: A State-of-the-Art Handbook, Volume 2 (International Series in Operations Research & Management Science)
- [share_ebook] Practical Goal Programming (International Series in Operations Research & Management Science)
- Project Scheduling: A Research Handbook (International Series in Operations Research & Management Science) (Repost)
- Handbook of Operations Research in Natural Resources (International Series in Operations Research & Management Science)
- Markov Chains: Models, Algorithms and Applications (International Series in Operations Research & Management Science)
- Project Scheduling: A Research Handbook (International Series in Operations Research & Management Science)
- Handbook of Metaheuristics (International Series in Operations Research & Management Science)
- Handbook of Production Scheduling (International Series in Operations Research & Management Science)
- Supply Chain Engineering (International Series in Operations Research & Management Science)
- Foundations of Location Analysis (International Series in Operations Research & Management Science)
- Logic and Integer Programming (International Series in Operations Research & Management Science) (Repost)
- Benchmarking with DEA, SFA, and R (International Series in Operations Research & Management Science)
- Perspectives in Modern Project Scheduling (International Series in Operations Research & Management Science)
- Linear Programming: Foundations and Extensions, 3rd Edition (International Series in Operations Research & Management Science)
Comments
-
guest @ 2009-03-09 19:08:37, email hidden
Hi there
could you upload this book again?
thank you. -
Haris @ 2011-01-18 12:43:10, email hidden
Link is broken. Please re-upload again. Thanks

推荐到 StumbleUpon!
del.icio.us
Google书签