In Search of the Obvious - Free Book Summary, Free Summary.com Book Summary

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"In Search of the Obvious - Free Book Summary"

Marketing guru Jack Trout clears up the confusion that surrounds the marketing profession.

In this summary, marketing guru Jack Trout clears up the confusion that surrounds the marketing profession. Instead of focusing on segmentation or customer retention or search engine optimization, marketers should be searching for that simple, obvious differentiating idea.

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