Managing Business In A Multi-channel World: Succes...
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Title: Managing Business In A Multi-channel World: Success Factors For E-business
Description:
Pages :357
Description:Managing Business in a Multi-Channel World: Success Factors for E-Business
addresses the concerns of existing companies who wish to succeed in the new multi-channel
environment as it develops and becomes commonplace. Readers will obtain academically rigorous
yet manager-accessible insight into recent studies on multi-channel e-business in three focus
areas: consumers, markets and strategy of e-business and the impending future of the
multi-channel environment. While many e-business books provide anecdotal descriptions of what
went wrong, few provide structure or insights into how best to utilize the Internet as a
business channel. Forward-thinking organizations can use this book to build considerable
competitive advantage from the examples of first-movers and new business models.
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