Marketing Management: Millennium Edition by Philip Kotler
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Marketing Management: Millennium Edition (10th Edition) by Philip Kotler
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| Book Description
This world-wide best-selling book highlights the most recent trends and developments in global marketing—with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new perspectives in successful strategic market planning, and presents additional company examples of creative, market-focused, and customer-driven action. Coverage includes a focus on marketing in the 21st Century that introduces the new ideas, tools and practices companies will need to successfully operate in the New Millenium. Chapter topics discuss building customer satisfaction, market-oriented strategic planning, analyzing consumer markets and buyer behavior, dealing with the competition, designing pricing strategies and programs, and managing the sales force. For marketing managers who want to increase their understanding of the major issues of strategic, tactical, and administrative marketing—along with the opportunities and needs of the marketplace in the years ahead. |
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Comments for "Marketing Management: Millennium Edition by Philip Kotler":
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guest @ 2009-03-10 03:58:54, email hidden
searching for "Marketing Management" that has a defected link in RapidShare -
R.saravanaraja @ 2009-04-23 19:54:18, email hidden
I need it but it isn't download please help me -
englishrussian @ 2009-08-16 17:16:58, email hidden
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