[share_ebook] Public Relations For Dummies

作者: Eric Yaverbaum (Author), Ilise Benun (Author), Richard Kirshenbaum (Foreword), Robert W. Bly (Contributor)

ISBN: 0471772720

页数: 384

语言: English

出版社: For Dummies

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图书介绍

Author: Eric Yaverbaum (Author), Ilise Benun (Author), Richard Kirshenbaum (Foreword), Robert W. Bly (Contributor)
Publisher: For Dummies
ISBN: 0471772720
Pages: 384

Product Details

Paperback: 384 pages
Publisher: For Dummies; 2 edition (May 30, 2006)
Language: English
ISBN-10: 0471772720
ISBN-13: 978-0471772729

Product Description
Proven techniques that maximize media exposure for your business

A seasoned PR pro shows you how to get people talking

When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line.

Discover how to
* Map a winning PR strategy
* Grab attention with press releases, interviews, and events
* Cultivate good media relations
* Get print, TV, radio, and Internet coverage
* Manage a PR crisis

http://rapidshare.com/files/230603717/Public_Relations_For_Dummies_.pdf

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