I know its huge list but i havnt find any best study material.i need those topics for my exam and exams are on my head.PLEASE HELP ME!!!!!!!!!!!!!!!
* Differentiate between need,want and desire
* role and significance Market intelligence function
* importance of customer satisfaction for a marketer
* market sensitivity of demand
* sales force structure
* difference marketing and advertising objectives
* market skimming and marketing penetration pricing strategies
* Relation Marketing
* Macro environmental factors
* SWOT analysis
* missionary selling
* Factors channel selection
* Product mix
* governing pricing decisions
* How are pric,cost and revenue related
* distribution channels create time and place utilities
* promotional mix
* importance of marketing and marketers
* difference between total customer satisfaction and customer delivered value
* Market segmentation and concept
* conventional, horizontal and vertical marketing system
* concept of product life cycle