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[share_ebook] Strategic Marketing: Planning and Control (Second Edition)


作者: Graeme Drummond,John Ensor,Ruth Ashford

日期: July 2,2001

ISBN: 0750652365

页数: 304

语言: English

出版社: Butterworth-Heinemann

标签: 商业


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  • Author: Graeme Drummond,John Ensor,Ruth Ashford
  • Publisher: Butterworth-Heinemann
  • Publish Date: July 2,2001
  • ISBN: 0750652365
  • Pages: 304
This is the series of marketing book produced by CIM. Basically, it comes from thr english Marketing book series, meant particularly for the practising marketing porfesssionals and managers. It includes four case studies at the end to just make proper implementation of concepts learnt during the book. Very concisely written with resourced examples and also the graphs and tables adds to flow of the book........


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