Decoding the New Consumer Mind: How and Why We Shop and Buy

ISBN: 1118647688

Category: Business

Tag: Business & Investing

Posted on 2014-04-24. By anonymous.


Kit Yarrow, "Decoding the New Consumer Mind: How and Why We Shop and Buy"
ISBN: 1118647688 | 2014 | EPUB | 224 pages | 580 KB

A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In Decoding the New Consumer Mind, award-winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today: into the deeply psychological and often unconscious relationships that people have with products, retailers, marketing communications, and brands.

Drawing on hundreds of consumer interviews and shop-alongs, Yarrow reveals the trends that define our transformed behavior. For example, when we shop we show greater emotionality, hunting for more intense experiences and seeking relief and distraction online. A profound sense of isolation and individualism shapes the way we express ourselves and connect with brands and retailers. Neurological research even suggests that our brains are rewired, altering what we crave, how we think, and where our attention goes.

Decoding the New Consumer Mind provides marketers with practical ways to tap into this new consumer psychology, and Yarrow shows how to combine technology and innovation to enhance brand image; win love and loyalty through authenticity and integrity; put the consumer’s needs and preferences front and center; and deliver the most emotionally intense, yet uncomplicated, experience possible. Armed with Yarrow’s strategies, marketers will be able to connect more effectively with consumers—driving profit and success across the organization.

Visit my blog for more eBooks and Audiobooks | RSS



Sponsored High Speed Downloads
6381 dl's @ 2424 KB/s
Download Now [Full Version]
9409 dl's @ 3868 KB/s
Download Link 1 - Fast Download
7432 dl's @ 2268 KB/s
Download Mirror - Direct Download

Search More...
Decoding the New Consumer Mind: How and Why We Shop and Buy

Search free ebooks in!

Download this book

No active download links here?
Please check the description for download links if any or do a search to find alternative books.

Related Books


No comments for "Decoding the New Consumer Mind: How and Why We Shop and Buy".

    Add Your Comments
    1. Download links and password may be in the description section, read description carefully!
    2. Do a search to find mirrors if no download links or dead links.
    Back to Top