Dennis Moons - Google Shopping Success

Category: Business

Posted on 2019-05-20, by fubber.



Dennis Moons - Google Shopping Success
mp4 | AVC: 1920x1080 G_P| Audio:AAC LC 96 Kbps | Total files:67 | mp4, xlsx, txt, pdf | 3.39 GB
Genre: eLearning | Language: English



Setting Up For Success
With Google Shopping, getting the technical parts right is often a huge obstacle.
That�s why I broke down every step of the setup process: how to create a product feed, how to send it to Google and how to make sure you can track the results of your campaigns.
In this module, I dive deep into every single step and cover everything that can go wrong and explain exactly how to solve it.
It doesn�t matter which ecommerce cart platform you�re on. There are specific video tutorials for Shopify and Woocommerce, but I�ve included a wide selection of tools and work methods you can use if you�re on a different ecommerce platform.
If you�re worried that this will get too technical, don�t worry. I share my screen and you�re able to follow and replicate the exact things that I�m doing.
Lessons in this module:

From Product to Product Ad
Product Feeds 101
Setting Up Google Merchant Center
Product Feeds on Shopify
Product Feeds on Woocommerce
Product Feeds on other platforms
Fixing Problems in Google Merchant Center
Setting Up Google Ads
Setting Up Google Analytics


From Launch To Sales
Once you�re done with the setup, you�re ready to dive into Google Ads and launch your first campaign.
After launch, I�ll show you the Optimization Pyramid, a framework that I use to optimize the different parts of my own Google Shopping campaigns.
This ensures that your campaigns improve over time and generate the results you need.
You�ll see me work on actual campaigns while I talk through why I�m making certain changes and how they tie into the bigger picture.
Lessons in this module:

Under The Hood
Launching Your First Google Shopping Campaign
The Optimization Pyramid
Account Structure
Bid Adjustments
Your Optimization Routine
Tracking sales with Google Analytics


Save And Scale
With your campaigns launched and the basic optimization is taken care of, it�s time to take them to the next level.
In this module, I�ll share advanced optimization tactics that will help you to save on ad spend, while at the same time scale the best performing parts of your campaigns.
If you thought Google Shopping was a black box, these lessons will shed a lot more light on the inner workings of the system, essential to get ahead!
Lessons in this module:

Custom labels
search query level bidding
Product Feed Optimization
Competitive research
Star Ratings
Merchant promotions
Google merchant center feed rules
Data Feed Tools
Target ROAS Bidding
Product level ad groups
Showcase Shopping Ad Type
Advanced Google Analytics
Pulling The Plug


Width: 1920 pixels
Height: 1080 pixels
Format: AVC
Codec: AVC
Duration: 38min 57s
Bit rate: 1233 Kbps
Frame rate: 30.000 fps
Aspect ratio: 16:9
Bit depth: 8 bits
Color space: YUV
Subtitles: N/A


Audio track: 1
Language: N/A
Codec: AAC LC
Channels: 2
Bit rate: 96 Kbps N/A
Compression: Lossy
Sampling rate: 44 Khz


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