Design Like Apple: Seven Principles For Creating Insanely Great Products, Services, and Experiences


Author: John Edson

Publisher: Wiley

Category: Nonfiction


Posted on 2012-09-21, by sharebookfree.

Description

Design Like Apple: Seven Principles For Creating Insanely Great Products, Services, and Experiences


Design Like Apple: Seven Principles For Creating Insanely Great Products, Services, and Experiences
John Edson | Wiley | English | EPUB, MOBI

Implement the same principles that shaped Apple's approach to design

Apple sees design as a tool for creating beautiful experiences that convey a point of view down to the smallest detail--îfrom the tactile feedback of keyboard to the out-of-the-box experience of an iPhone package. And all of these capabilities are founded in a deep and rich embrace of what it means to be a designer.

Design Like Apple uncovers the lessons from Apple's unique approach to product creation, manufacturing, delivery, and customer experience.

  • Offers behind-the-scenes stories from current and recent Apple insiders
  • Draws on case studies from other companies that have mastered the creative application of design to create outrageous business results
  • Delivers how-to lessons across design, marketing, and business strategy

Bridging creativity and commerce, this book will show you to how to truly Design Like Apple.


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