Search in!

[share_ebook] Different: Escaping the Competitive Herd

作者: Youngme Moon

日期: 2010-04-06

ISBN: 0307460851

页数: 288

语言: English

出版社: Crown Business

标签: 商业

The poster (email) is not available. 收藏推荐: Bookmark this: share_ebook Different Escaping the Competitive Herd


share_ebook Different Escaping the Competitive Herd
Title:Different: Escaping the Competitive Herd
Author:Youngme Moon
Publisher:Crown Business
Format: MOBI
Size:1.14 MB

Description:Why trying to be the best competing like crazy makes you mediocre Every few years a book through a combination of the author's unique voice, storytelling ability, wit, and insight simply breaks the mold. Bill Bryson's A Walk in the Woods is one example. Richard Feynman's "Surely You're Joking, Mr. Feynman!" is another. Now comes Youngme Moon's Different, a book for "people who don't read business books." Actually, it's more like a personal conversation with a friend who has thought deeply about how the world works and who gets you to see that world in a completely new light. If there is one strain of conventional wisdom pervading every company in every industry, it's the absolute importance of "competing like crazy." Youngme Moon's message is simply "Get off this treadmill that's taking you nowhere. Going tit for tat and adding features, augmentations, and gimmicks to beat the competition has the perverse result of making you like everyone else." Different provides a highly original perspective on what it means to offer something that is meaningfully different different in a manner that is both fundamental and comprehensive. Youngme Moon identifies the outliers, the mavericks, the iconoclasts the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even "hostile," almost daring you to buy what they are selling. The MINI Cooper was launched with fearless abandon: "Worried that this car is too small? Look here. It's even smaller than you think." These are players that strike a genuine chord with even the most jaded consumers. In fact, almost every success story of the past two decades has been an exception to the rule. Simply go to your computer and compare AOL and Yahoo! with Google. The former pile on feature upon feature to their home pages, while Google is like an austere boutique, dominating a category filled with "extras." Different shows how to succeed in a world where conformity reigns but exceptions rule.

Download Different: Escaping the Competitive Herd

Download from DEPOSITFILES
Download from FILESONIC

[Directly Download] [share_ebook] Different: Escaping the Competitive Herd!

Download this book
DOWNLOAD Free download ezdownloader, then you can free download.

Download " Different: Escaping the Competitive Herd"


Copyright Disclaimer:
本站一切内容源于互联网搜索,禁止商用! 如有任何不妥请联系,我们将在24小时内删除相关内容。

浏览量:0 添加时间:2011-11-07 12:56:19, 更新时间:2011-11-07 12:56:19, shared by LionFar


Search mirrors of "[share_ebook] Different: Escaping the Competitive Herd"...

Search in!


Free Magazine Subscriptions & Technical Document Downloads



如果不能下载或者在“图书介绍”中找不到 "[share_ebook] Different: Escaping the Competitive Herd" 的下载链接请留言。下次访问本站时察看 所有留言 看是否有人已经更新了该书。

该书可能有其它下载链接,请点 这里查询相关图书


"[share_ebook] Different: Escaping the Competitive Herd" 相关链接:


"[share_ebook] Different: Escaping the Competitive Herd" 没有评论.

    Leave a Comment




    email addresses


    Not clear? Click to refresh.

    1. 艺术设计
    2. 有声读物
    3. 语言文化
    4. 家庭生活
    5. 法律
    6. 音乐歌词
    7. 软件相关
    8. BT种子
    9. 其它图书
    10. 所有留言
    11. 留言评论
    12. Download Thousands of Books two weeks for FREE!
    13. Download millions of Usenet resources!
    14. 海淀驾校
    Back to Top