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Digital Branding is ideal for marketers and brand strategists who want to enhance their brand's online presence. It provides step-by-step, practical guidance on how to build a brand online and quantify it through tangible results. Written by a respected Chartered Institute of Marketing (CIM) fellow, course leader and industry thought leader, it examines core marketing areas such as content marketing, social media, search engine optimization and web analytics.
The book delivers a robust framework for planning, brand identity, channel selection and measuring the effectiveness of campaigns, and includes lessons from the BBC, Imperial College London and Hootsuite. Now fully updated, this third edition features new content on brand authenticity, ethics and meaning, as well as updates on social media regulations and social media platforms such as TikTok.

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1. Ebooks list page : 51608
2. 2018-03-24Digital Branding : A Complete Step-by-Step Guide to Strategy, Tactics, Tools and Measurement, 2nd Edition
3. 2020-07-26Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics and Measurement
4. 2017-10-23[PDF] Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics and Measurement - Removed
5. 2021-03-13Derivatives Demystified: A Step by Step Guide to Forwards, Futures, Swaps and Options, 2nd Edition - Removed
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20. 2019-11-03EXCEL 2019: A Complete Step by Step Guide for Beginners to Learn and Master Excel 2019

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