[request_ebook] Framework for Marketing Management (3rd Edition)


Author: Philip Kotler and Kevin Lane Keller

Date: April 28, 2006

ISBN: 978-0131452589

Pages: 384

Language: English

Publisher: Prentice Hall; 3 edition

Category: Business

Tag: Business & Investing


Posted on 2008-03-05, by hiin2007.

Description

    Book Cover: [request_ebook] Framework for Marketing Management (3rd Edition)
  • Author: Philip Kotler and Kevin Lane Keller
  • Publisher: Prentice Hall; 3 edition
  • Publish Date: April 28, 2006
  • Pages: 384
Book Description

For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course.  

 

Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.


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