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[request_ebook] Framework for Marketing Management (3rd Edition)


作者: Philip Kotler and Kevin Lane Keller

日期: April 28, 2006

ISBN: 978-0131452589

页数: 384

语言: English

出版社: Prentice Hall; 3 edition

标签: 商业



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    request_ebook Framework for Marketing Management 3rd Edition
  • Author: Philip Kotler and Kevin Lane Keller
  • Publisher: Prentice Hall; 3 edition
  • Publish Date: April 28, 2006
  • Pages: 384
Book Description

For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course.  

 

Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.



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