Global Account Management: A Complete Action Kit of Tools and Techniques for Managing Customers (Repost)

ISBN: 0749445386

Category: Business

Tag: Business & Investing


Posted on 2009-08-02. By anonymous.

Description


Peter Cheverton - Global Account Management: A Complete Action Kit of Tools and Techniques for Managing Big Customers in a Shrinking World
Kogan Page | 2006 | ISBN: 0749445386 | Pages: 242 | PDF | 2.02 MB

"Practical advice on the decisions and actions required to successfully meet the challenges of GAM." Reference and Research Book News "Explores the significant challenges of global account management(GAM) and guides the reader through the process of decisions and actions required to make it a success." Journal of Economic Literature

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