Posted on 2017-08-15, by enterprises113.
Frank Kern - Info Business Blueprint
WEBRip | English | MP4 | 1280 x 720 | AVC ~114 kbps | 14.985 fps
AAC | 66.2 Kbps | 22.05 KHz | 2 channels | ~40 hours | 4.42 GB
Genre: eLearning Video / Small Business, Entrepreneurs
Heres How To Claim Your Share of The Multi-Billion Dollar Online Information Business.
Heres Whats Inside
Info Business Blueprint is a five week online course thats designed to help you do these four things - Find out exactly what type of Information your prospects want to buy. - Quickly and easily create excellent Information products for them. - Use automation to turn prospects into customers repeatedly and consistently even if youre not there. - Get traffic from people who are already interested in what youre selling.
Heres How Well Do It:
Week 1: Escape And Arrival
The first thing you get in week one is clarity. Heres how:
As you know, there are only five major types of Information products that people buy.
And there are only four major selling systems that you can use to sell them with.
So in week one, were going to get you crystal clear on exactly what type of product you want to sell by going through SPY FOOTAGE of successful online Information businesses across multiple markets.
Youll see what people are doing in markets like health, fitness, Internet Marketing, relationship coaching, and even parenting.
Were doing this so you can get a jump start on your plan of attack knowing exactly what types of products your prospects are already buying so youll be able to hit the ground running when it comes time to create them.
Once you see what your prospects are already buying, now its time to see what marketing systems theyre already buying from.
Thats why were going to use even more SPY FOOTAGE to play secret shopper and dissect the sales funnels of other successful Information businesses online.
Naturally, Ill take you behind the scenes of how my own business works and youll also see a confidential breakdown of multiple funnels across all kinds of industries from dating to marketing and even health.
Were doing this so you can see whats already working and that will give you a head start on knowing how you want to approach your marketing!
Now that we know what types of products your market is buying, and what kinds of marketing is working its almost time to create your products.
But not yet. Before we do, I want to give you the HOLY GRAIL of marketing.
Week 2: Personalized Product Production
In week two, we do three things:
Verify that people actually want to buy your product before you create it (so youll know its likely to sell before you create it.)
Master Content Compounding so you can create your products quickly and easily.
Use Content Compounding to create the five product types.
First, lets talk about making sure they want it.
Heres the thing: Just about product Ive ever created has done multiple millions in sales.
And thats across all kinds of markets. Heck, before I was a marketing guy, I had a product that hit 100,000.00 in sales to pet owners!
Anyway, its NOT because Im a great marketer.
See Im stacking the deck in my favor (and I want you to do the same).
Week 3: Passive Selling Systems
Lets talk about getting you PAID.Heres the thing.
In week two, were going to use Content Compounding to get your products made so you can sell them.
In week three, were going to create the automated systems that do the selling for you!
As you know, there are four main selling systems to choose from for any Information Business.
Here they are:
Linear. A great example of this is an automated product launch or an automated webinar.
Ascending. This is when you have multiple products, and you offer them to prospects from least expensive to most expensive.This model came from Direct Mail and its very effective.
Descending. This is when you have multiple products and you start with your most expensive one first and if they dont take it, you start offering them your less expensive products.
Cycling. This is when you use multiple selling systems to sell the same product (or multiple products). It can be used with Ascending, Descending, or Linear.
Week 4: Putting It All Together
Now its time to take what weve build and tie it all together into a well oiled selling machine.
And Ive made it super easy for you.
In week four, were building your web pages.
Now, naturally Im showing you how to do it but Im also GIVING YOU THE WEB PAGES!
Heres what I mean.
As you know, the three most important web pages you need are:
Your Opt In Page (So they can give you their email address in exchange for something cool.)
Your Content Page (One example is a thank you page where they can download whatever they opted in for.)
Your Sales Page. (This can be a Video Sales Letter or a long form sales letter.)
Week 5: Buyer Traffic
Now that youve tied everything together, its time to get traffic.
But not just any traffic.
We want them to have two critical characteristics:
They already want (and can afford) your type of Information.
Theyre pre-disposed to want to buy it from YOU.
And thats exactly who were going to be targeting in week five.
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