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Marketing collateral gives your audience a chance to hold something in their hand, get important news right from their mailbox, and encounter your product or idea on a poster in a public place. Sean Adams, cofounder of renowned design firm AdamsMorioka, helps you make the most of these opportunities by designing great marketing materials. He begins by talking about the importance of preparation: the essential fact finding that needs to happen before any design can begin. He then dives into the key elements of marketing materials (copy, images, paper, and printing method). The remaining chapters break down the design process for the most common marketing pieces (brochures, business cards, posters, media kits, and promotional pieces like holiday cards and swag). These lessons will help you make design decisions that will intrigue your audience and save your campaign money along the way.
Topics include:
* Deciding on the media for your message
* Defining your target audience
* Setting the budget
* Writing and placing copy
* Choosing paper and printing
* Formatting a brochure
* Designing letterhead, business cards, and envelopes
* Creating posters and media kits
* Designing specialty items like holiday cards

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1. Ebooks list page : 27634
2. 2014-06-18Lynda - Foundations of Layout and Composition Marketing Collateral Tutorial-kEISO
3. 2014-06-16Lynda - Foundations of Layout and Composition Marketing Collateral Tutorial-kEISO
4. 2014-06-16Lynda - Foundations of Layout and Composition: Marketing Collateral
5. 2014-06-16Lynda - Foundations of Layout and Composition Marketing Collateral Tutorial-kEISO
6. 2014-06-15Lynda - Foundations of Layout and Composition Marketing Collateral
7. 2014-06-14Lynda - Foundations of Layout and Composition Marketing Collateral Tutorial-kEISO
8. 2014-06-14Lynda - Foundations of Layout and Composition: Marketing Collateral
9. 2014-06-13Lynda - Foundations of Layout and Composition: Marketing Collateral
10. 2014-06-12Lynda - Foundations of Layout and Composition Marketing Collateral Tutorial-kEISO
11. 2014-06-13Lynda.com - Foundations of Layout and Composition: Marketing Collateral
12. 2014-06-13Lynda.com - Foundations of Layout and Composition: Marketing Collateral TUTORIAL-kEISO
13. 2014-06-12Foundations of Layout and Composition: Marketing Collateral with with Sean Adams
14. 2014-06-17Foundations of Layout and Composition: Marketing Collateral
15. 2014-06-14Foundations of Layout and Composition: Marketing Collateral
16. 2014-06-14Foundations of Layout and Composition Marketing Collateral with Sean Adams
17. 2014-06-14Foundations of Layout and Composition: Marketing Collateral
18. 2014-06-13Foundations of Layout and Composition: Marketing Collateral
19. 2014-06-12Foundations of Layout and Composition: Marketing Collateral With Sean Adams
20. 2014-06-12Foundations of Layout and Composition: Marketing Collateral

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