Marketing Foundations

Category: Tutorial

Posted on 2019-12-03, by everest555.


MP4 | Video: AVC, 1280x720 30 fps | Audio: AAC, 48 KHz, 2 Ch | Duration: 49m
Skill Level: Beginner | Genre: eLearning | Language: English + Subtitles | Size: 287 MB

Marketing is a high-stakes game. Whether you're starting your career or trying to sharpen your skills for the next campaign, you need a strong foundation to move forward. This course teaches the fundamentals elements of any successful marketing endeavor. Instructor Drew Boyd is a professor and consultant with 30+ years of marketing experience for major brands. In this course, he explains marketing's role in the organization and provides frameworks for analyzing a business and its competitors; developing a strategy for everything from pricing to promotion; and creating tactical programs that link your strategy to real-world campaigns. Plus, get tips for organizing an effective cross-functional team, getting buy-in throughout an organization, and measuring your results.

Topics include:

Assembling your team
Creating the marketing plan
Analyzing your business
Researching the competition
Segmenting and targeting customers
Creating products and services
Setting prices
Sending your promotional message
Measuring results


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