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Marketing is a high-stakes game. Whether you're starting your career or trying to sharpen your skills for the next campaign, you need a strong foundation to move forward. This course teaches the fundamentals elements of any successful marketing endeavor. Instructor Drew Boyd is a professor and consultant with 30+ years of marketing experience for major brands. In this course, he explains marketing's role in the organization and provides frameworks for analyzing a business and its competitors; developing a strategy for everything from pricing to promotion; and creating tactical programs that link your strategy to real-world campaigns. Plus, get tips for organizing an effective cross-functional team, getting buy-in throughout an organization, and measuring your results.

Topics include:

Assembling your team
Creating the marketing plan
Analyzing your business
Researching the competition
Segmenting and targeting customers
Creating products and services
Setting prices
Sending your promotional message
Measuring results
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Please check the description for download links if any or do a search to find alternative books.

1. Ebooks list page : 41978
2. 2019-09-18Linkedin Learning Local Marketing Foundations Bifiso
3. 2019-07-10Local Marketing Foundations
4. 2019-07-10Lynda Online Marketing Foundations Digital Marketing Research Oct 2018 Zh
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7. 2019-05-20Local Marketing Foundations
8. 2019-05-16Local Marketing Foundations
9. 2019-05-05Local Marketing Foundations
10. 2019-05-01Lynda Mobile Marketing Foundations-ZH
11. 2019-05-01Lynda Online Marketing Foundations Digital Marketing Research Oct 2018-ZH
12. 2019-05-01Lynda Database Marketing Foundations-XQZT
13. 2019-04-30Lynda Online Marketing Foundations-ZH
14. 2019-04-30Lynda Marketing Foundations The Marketing Funnel-XQZT
15. 2019-04-30Lynda Marketing Foundations Targeting-SHEPHERDS
16. 2019-04-30Lynda Marketing Foundations Integrated Marketing Strategies-XQZT
17. 2019-04-30Lynda Email Newsletter Marketing Foundations 2018-SHEPHERDS
18. 2019-04-13Marketing Foundations: eCommerce
19. 2019-04-11Marketing Foundations eCommerce
20. 2019-04-11Lynda Marketing Foundations Integrated Marketing Strategies-XQZT

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