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Marketing is a high-stakes game. Whether you're starting your career or trying to sharpen your skills for the next campaign, you need a strong foundation to move forward. This course teaches the fundamentals elements of any successful marketing endeavor. Instructor Drew Boyd is a professor and consultant with 30+ years of marketing experience for major brands. In this course, he explains marketing's role in the organization and provides frameworks for analyzing a business and its competitors; developing a strategy for everything from pricing to promotion; and creating tactical programs that link your strategy to real-world campaigns. Plus, get tips for organizing an effective cross-functional team, getting buy-in throughout an organization, and measuring your results.

Topics include:

Assembling your team
Creating the marketing plan
Analyzing your business
Researching the competition
Segmenting and targeting customers
Creating products and services
Setting prices
Sending your promotional message
Measuring results
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Please check the description for download links if any or do a search to find alternative books.

1. Ebooks list page : 41978
2. 2020-06-22Affiliate Marketing Foundations (2020)
3. 2020-06-02Marketing Foundations Consumer Behavior
4. 2020-04-21Marketing Foundations: Consumer Behavior
5. 2020-04-09Marketing Foundations Consumer Behavior
6. 2020-04-09Lynda - Marketing Foundations: Consumer Behavior
7. 2020-03-01Lynda B2B Marketing Foundations PositioningZH
8. 2020-03-01Lynda B2B Marketing Foundations Pricing StrategiesAPoLLo
9. 2020-02-26LINKEDIN LEARNING LOCAL MARKETING FOUNDATIONS
10. 2020-02-25LINKEDIN LEARNING INFLUENCER MARKETING FOUNDATIONS
11. 2020-02-25LINKEDIN LEARNING MARKETING FOUNDATIONS AUTOMATION
12. 2020-02-25LINKEDIN LEARNING MARKETING FOUNDATIONS ECOMMERCE
13. 2020-02-25LINKEDIN LEARNING MARKETING FOUNDATIONS INFLUENCER MARKETING
14. 2020-02-22LINKEDIN LEARNING LOCAL MARKETING FOUNDATIONS
15. 2020-02-22LINKEDIN LEARNING MARKETING FOUNDATIONS INFLUENCER MARKETING
16. 2020-02-04LINKEDIN LEARNING INFLUENCER MARKETING FOUNDATIONS
17. 2020-02-04LINKEDIN LEARNING MARKETING FOUNDATIONS AUTOMATION
18. 2020-02-04LINKEDIN LEARNING MARKETING FOUNDATIONS ECOMMERCE
19. 2020-01-31Lynda B2B Marketing Foundations PositioningZH
20. 2020-01-31Lynda B2B Marketing Foundations Pricing StrategiesAPoLLo
21. 2020-01-31Lynda B2B Marketing Foundations PositioningZH

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