[share_ebook] Mintzberg Henry - Business Strategy - Strategy Safari -- A Guide Tour Through The Wilds Of Strategic Management

Category: Business

Tag: Economics and Finances


Posted on 2011-05-05, by simpletimsmovies.

Description

Strategic management is a field that deals with the major intended and emergent initiatives taken by general managers on behalf of owners, involving utilization of resources, to enhance the performance of ï¬rms in their external environments.[1] It entails specifying theorganization's mission, vision and objectives, developing policies and plans, often in terms of projects and programs, which are designed to achieve these objectives, and then allocating resources to implement the policies and plans, projects and programs. A balanced scorecard is often used to evaluate the overall performance of the business and its progress towards objectives. Recent studies and leading management theorists have advocated that strategy needs to start with stakeholders expectations and use a modified balanced scorecard which includes all stakeholders.


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[share_ebook] Mintzberg Henry - Business Strategy - Strategy Safari -- A Guide Tour Through The Wilds Of Strategic Management

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