[PDF] A Double Scotch: How Chivas Regal and The Glenlivet Became Global Icons

ISBN: 0471662712

Category: Tutorial


Posted on 2018-01-11, by luongquocchinh.

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Author: F. Paul Pacult | Publisher: Wiley | Category: Management | Language: English | Page: 304 | ISBN: 0471662712 | ISBN13: 9780471662716 |

Description: A Double Scotch tells the intertwined success stories of Chivas Regal and The Glenlivettwo Scotch whisky brands recognized the world-over for their unparalleled quality. Founded by Scottish grocers from Aberdeen, Chivas Regal stands as the worlds most popular prestige blended Scotch. First distilled by a pistol-packing Highlander, The Glenlivet is today the top-selling single-malt Scotch in America. F. Paul Pacult explores these two iconic spirits and tells the remarkable story of the two families who endured numerous hardships to build their brands. A business book that goes down easy, A Double Scotch tells the story of the worlds favorite whiskies, and the story of the nation and families that made them so.

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