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[PDF] Gender Advertisements

ISBN: 0061320765

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PDF Gender Advertisements

Author: Erving Goffman | Category: Non-fiction | Language: English | Page: 1 | ISBN: 0061320765 |

Description: Gender Advertisements investigates the way commercial advertising both reflects and helps shape our concept of “masculine” and “feminine” behavior. Goffman argues that gender ideas are the result of a ritualized cultural performance. He presents a series of photographs and advertisements in order to illustrate a pattern of gendered displays and poses.

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