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Author: Roy A. Young | Publisher: Wiley | Category: Management | Language: English | Page: 288 | ISBN: 0471744956 | ISBN13: 9780471744955 |

Description: Much has been written about the importance of using marketing principles and tools effectively. But we've paid far less attention to how marketing works within an organizationand how marketers can better interact with other prime movers in their companies. This book really delivers on this much-neglected subjectsounding a wake-up call to marketers everywhere on how to exert their influence and improve their contribution to cash flow.

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Marketing Champions: Practical Strategies for Improving Marketing's Power, Influence, and Business Impact.pdf
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