Posted on 2017-10-26, by luongquocchinh.
Author: Jason Webb | Category: Finances and Money | Language: English | Page: 18 | ISBN: B00EH6LD0Y |
Description: Are You Spending Enough Time On Your Subject Line? David Ogilvy famously claimed that 5 times as many people read an ad's headline as read the body copy. Ogilvy was referring to print advertising, but his sage advice still applies today. We all read the headline first. Well, the subject lines in your email campaigns are your headlines. It's the most important copy in your message. It's the first thing your customers see and it HAS to stop them dead in their tracks. It's that important. What we've done is collect some of the greatest subjects lines in the history of email marketing. These are the messages crafted by professionals who've made fortunes by connecting with their customers, offering them mountains of value and selling to them over and over and over again. These are the subject lines they've used to do it.
The Copywriter's Hall of Fame Presents: Over 500 of The Best-Converting Subject Lines...EVER!.pdf
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