Robert L. Heath, Encyclopedia of Public Relations


Author: Robert L. Heath, Public Relations

Date: 01.01.2011

ISBN: 0761927336

Pages: 1101

Publisher: S---e Publications

Category: Uncategorized


Posted on 2012-03-22, by LionFar.

Description




Robert L. Heath, «Encyclopedia of Public Relations»

PUBLISHER: S---E PUBLICATIONS | ISBN: 0761927336 | EDITION 2004 | PDF | 1101 PAGES |18.92MB

The Encyclopedia of Public Relations explores the evolution of the Public Relation field, with examples from history describing events, changing practices, and the key figures who developed and expanded the profession. This two-volume set is the first and most authoritative compilation of the subject and is a must-have for any library serving patrons in business, communication, and journalism. The encyclopedia explores key challenges facing the profession of public relations and its practitioners, such as earning the trust and respect of critics and the general public.






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