Small Business Lead Generation & Cold Email B2B & B2C

Category: Business

Posted on 2019-03-14, by fubber.



Small Business Lead Generation & Cold Email B2B & B2C
mp4 | AVC: 1280x720 G_P| Audio:AAC LC 128 Kbps | Total files:354 | mp4, txt, pdf, vtt, html | 13.13 GB
Genre: eLearning | Language: English


What you'll learn

How to create an evergreen lead generation machine
What the common pitfalls of bad cold email are
How to craft body copy that converts based on multiple frameworks
How to write email subject lines that get open rates as high as 80%
How to write an effective Call-To-Action (CTA) for your email campaigns
How to build an Ideal Customer Profile for your target audience
How to build professional customer personas for their audience
How to use "threading" techniques to find your audience
How to determine who in a company they should reach out to
How to build a contact "hit list" with the right tools & information
How to mine LinkedIn for contacts that you can reach
How to determine where you should mine for contacts
How to use Google, press releases, and attendee lists to pull contacts you otherwise might have missed
How to use directories to build a list for B2B sales
How to build a B2C list off Twitter and other social media platforms
How to prospect within your own network tactfully
The basics of cold calling
How to get anyones email address
How to use tools like Hunter, VoilaNorbert, The Harvester, & Datanyze to find email addresses
How to hande @info and @contact email addresses
How to figure out edge case email scenarios where tools don't work
How to scale up your lead generation process with outsourcing
How to find virtual assistants and contractors with the right skills and right price
How to write job post ads and conduct trials prior to hiring
How to buy bulk prospecting leads and incorporate them into your process
Common copywriting concepts like AIDA, CBI frameworks, and UVP
How to use emotional triggers in your emails without feeling spammy
How to use the 3 golden rules of cold email to never launch a failed campaign
How to pick the best times during the day and week to email
How to follow up with prospects
How to incorporate replies into your sales funnel


Students just need access to the internet and an email account


In this course we're going to focus on building a cold email leading generation machine for growing your business, your network, and your opportunities.

Cold email is magical tool.

When done right, it opens up access to anyone in the world.

Need investors for your business? Use cold email.

Need interviews for your podcast? Use cold email.

Need to find clients for any business? Use cold email.

Want to meet someone you find interesting? Use cold email.

Whether you run a small retail business, a fledgling sales team at a startup, or just want to pre-validate a business or product idea you have... using cold email is the most single most effective way to generate leads.

This course focuses equally on B2B & B2C sales. We include techniques for both and explain how to tailor your approach differently for different situations

Whether it's finding your first 20 customers, or inking a deal for a million dollar hardware sale... cold email should be your go-to strategy.

Included in the course:

� Over 118 lectures

� Over 6 hours of instruction

� Over 3 hours of behind the scenes practice lectures

� 3 real case studies that Zach and Evan have run in the past

� One real live campaign that we run from beginning to end on screen unedited.

We're going to show you how with just an email account, you can get on the phone with experts, Fortune 500 CEOS, & fascinating people for FREE. It costs nothing to run a cold email campaign.

About your instructors:

Evan Kimbrell has 20 courses on Udemy with over 340,000 students from 180 countries. His courses primarily focus on business, entrepreneurship, & growth marketing. In 2013, Evan started the digital agency Sprintkick and used cold email techniques taught in this course to grow his business to a multimillion dollar run rate within the first year.

Zach Valenti is a creative entrepreneur & YouTuber. He's built extensive campaigns with cold email for his own consulting business as well as his critically acclaimed podcast, Wolf 359. He's used cold email to run a podcast, sell mental health awareness hardware to universities, and find clients for his videography consulting business.

Who this course is for:

Entrepreneurs that want to grow their business
Anyone in sales at a startup
Anyone working on sales for a small business
Anyone in sales at a large company
Consultants that want to grow their client base


Width: 1280 pixels
Height: 720 pixels
Format: AVC
Codec: AVC
Duration: 00:01:46
Bit rate: 3000 Kbps
Frame rate: 30.000 fps
Aspect ratio: 16:9
Bit depth: 8 bits
Color space: YUV
Subtitles: N/A


Audio track: 1
Language: N/A
Codec: AAC LC
Channels: 2
Bit rate: 128 Kbps N/A
Compression: Lossy
Sampling rate: 48 Khz


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