The DNA of Customer Experience: How Emotions Drive Value (Repost)

ISBN: 0230500005

Category: Business

Tag: Business & Investing


Posted on 2010-04-16. By anonymous.

Description


The DNA of Customer Experience: How Emotions Drive Value
Publisher: Palgrave Macmillan | ISBN: 0230500005 | edition 2007 | PDF | 288 pages | 10,5 mb

Show me the money! This is the frantic cry of the "old guard" of senior executives as they desperately struggle to deal with commoditizing markets, the loss of their differentiator and the inevitable impact on profitability.

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