The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business

ISBN: 3642145434

Category: Business

Tag: Business & Investing


Posted on 2010-09-04. By anonymous.

Description


Philip Kotler, Roland Berger, Nils Bickhoff, "The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business"
Springer | 2010 | ISBN: 3642145434 | 132 pages | PDF | 1,7 MB

Having read this book: You will have a basic understanding of strategy and the process of strategic management. You will know the most important strategy tools (incl. the respective original literature) and how they interact. You will be aware of the focal areas and considerations of strategy in practice. You will be able to analyze and interpret business information with regard to the underlying strategic notions.

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