[share_ebook] Virtual Worlds and E-Commerce: Technologies and Applications for Building Customer Relationships (Premier Reference Source) free ebook download


Author: Edited by Barbara Ciaramitaro

Date: 2010-08-31

ISBN: 1616928085

Pages: 375

Language: English

Publisher: Business Science Reference

Category: Business

Tag: Business & Investing


Posted on 2011-09-04, by LionFar.

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Title:Virtual Worlds and E-Commerce: Technologies and Applications for Building Customer Relationships (Premier Reference Source) free ebook download
Author:Edited by Barbara Ciaramitaro
Publisher:Business Science Reference
ISBN:1616928085
ISBN13:
Date2010-08-31
Pages:375
Language:English
Format:PDF
Size:8.50 MB

Description:With the rise of the collaborative Web 2.0 technologies, the face of e-commerce has evolved from a static presentation of products and services to an interactive participatory relationship with customers. Virtual Worlds and E-Commerce: Technologies and Applications for Building Customer Relationships presents various opinions, judgments, and ideas on how the use of digitally created worlds is changing the face of e-commerce and extending the use of internet technologies to create a more immersive experience for customers. Containing current research on various aspects of the use of virtual worlds, this book includes a discussion of the elements of virtual worlds; the evolution of e-commerce to virtual commerce (v-commerce); the convergence of online games and virtual worlds; current examples of virtual worlds in use by various businesses, the military, and educational institutions; the economics of virtual worlds: discussions on legal, security and technological issues facing virtual worlds; a review of some human factor issues in virtual worlds; and the future of virtual worlds and e-commerce.


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