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The concept expressed by the Roman term fama, although strictly linked to the activity of speaking, recalls a more complex form of collective communication that puts diverse information and opinions into circulation by "word of mouth," covering the spreading of rumours, expression of common anxieties, and sharing of opinions about peers, contemporaries, or long-dead personages within both small and large communities of people. This "hearsay" method of information propagation, of chain-like transmission across a complex network of transfers of uncertain order and origin, often rapid and elusive, has been described by some ancient writers as like the flight of a winged word, provoking interesting contrasts with more recent theories that anthropologists and sociologists have produced about the same phenomenon. This volume proceeds from a brief discussion of the ancient concept to a detailed examination of the way in which fama has been personified in ancient and medieval literature and
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